A Higher Calling: Father-Daughter Team Tackles Housing Crisis

Troy Nash • March 18, 2026

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Press Coverage: Savoy Magazine, 2022

Savoy Magazine profiled The Nash Group in 2022 with a focus that went beyond my individual career. The article highlighted the father-daughter team structure of the firm and our approach to tackling the national affordable housing crisis across multiple markets.

This case study is important for a specific reason: it is the first time a national publication profiled the firm, not just the founder. That distinction matters because it signals institutional capacity. A firm that depends entirely on one person is fragile. A firm that has multigenerational leadership, a clear succession path, and depth of talent is durable.

The Structure

The Nash Group was built to last beyond any single individual. That is not common in this industry. Most development firms are essentially the personal practices of their founders. The founder's name is on the door, the founder's relationships drive the deal flow, and the founder's expertise is the firm's only product. When the founder retires or moves on, the firm winds down. That is not a plan. That is an outcome you arrive at by failing to plan.

We structured The Nash Group differently. The firm combines my 30 years of experience in government, development, and policy with the next generation's perspective on technology, communication, and market evolution. That combination means we can engage across generations of clients, partners, and community stakeholders.

The firm is designed for continuity. The knowledge that I have accumulated over three decades is being transferred to the next generation of leadership through daily collaboration, not through a manual that gets handed over at retirement. The mentorship is active and ongoing. The institutional knowledge is shared, not siloed.

Why Multigenerational Leadership Matters

The affordable housing crisis is not going to be solved in one generation. The projects we are planning today will serve communities for 30 or 40 years. The policy frameworks we are shaping will evolve over decades. The relationships we are building with investors, lenders, and government agencies will need to be maintained long after any individual retires.

A firm that is built for longevity can make commitments that a sole proprietorship cannot. We can take on long term projects that will not produce results for five or ten years, knowing that the firm will be there to see them through. We can maintain relationships through leadership transitions. We can invest in capabilities that will pay off in the next decade, not just in the next quarter.

The Savoy article recognized this structure and positioned it as a model for how professional services firms in our industry can build institutional capacity while maintaining the personal relationships that drive deal flow.

The National Dimension

The Savoy article also positioned The Nash Group as a national firm, not just a Kansas City firm. Our advisory practice extends across multiple states. Our expertise in LIHTC financing, transit oriented development, and community transformation is applicable in any market where affordable housing is needed, which is to say, every market in America.

The national positioning reflects a deliberate strategy. Kansas City is our home, and it will always be central to our work. But the housing crisis is national, and the skills we have developed are transferable. A developer who can navigate Missouri's QAP can navigate any state's QAP with the right local knowledge. A consultant who understands how tax credit deals are structured can advise clients in any market.

What The Article Told The Market

The Savoy profile told the market three things. First, The Nash Group has institutional depth. We are not a one person operation. Second, we are thinking long term. The firm is structured for continuity. Third, we are national in scope. While many firms in our space are regional, we operate across markets and bring a breadth of experience that enriches every engagement.

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