We Advise
Numbers That Build Projects.
Most analysts model projects they will never build. Dr. Nash, who holds eight degrees and is currently pursuing two more at the University of Pennsylvania and Brown University, brings decades of practitioner experience, and has 254 homes across four MHDC-awarded developments.
Available as prime consultant or subcontractor for market analysis and financial feasibility studies.
Research We Have Used Ourselves
Market Studies
Our market studies are not academic exercises. We have used our own research to underwrite, finance, and build real projects.
Housing Needs Assessments
Housing demand analysis from a team that builds the housing our studies recommend.
Demand Analysis
Demand quantification grounded in the projects we are actually developing right now.
Competitive Analysis
Competitive surveys informed by a developer who knows what makes a project lease up.
Demographic Analysis
Population and income analysis from an academically trained data analyst who also builds housing.
Employment Analysis
Employment trend analysis connected to the communities where we are actively investing.
Absorption Studies
Absorption projections calibrated against market data and comparable properties.
Rent Comparability
Rent analysis from a team that sets rents on our own properties every day.
We Model What We Build
Financial Feasibility
Our financial models are not theoretical. We underwrite our own projects as a development partner, which means every assumption has been pressure tested.
Pro Forma Development
Pro formas built by a team that has to live with the projections we create.
Sources & Uses
Capital stack structuring from a team that has assembled financing for our own projects.
Return Analysis
Return calculations from practitioners who measure IRR against our own portfolio performance.
Sensitivity Analysis
Stress testing shaped by real market cycles we have personally navigated.
Development Budgets
Cost budgets informed by the hard and soft costs we track on our own active developments.
Gap Financing Analysis
Gap analysis from a team that has structured gap financing for projects we actually built.
LIHTC Underwriting
Tax credit underwriting from a former MHDC Vice Chairman.
Waterfall Modeling
Distribution structures from a team with institutional real estate investment experience.
We Build the Housing We Study
Housing Assessments
Our housing studies are shaped by the developments we build. When we identify a gap, we know what it takes to fill it.
Housing Needs Studies
Housing supply analysis from a firm that is actively building to fill the gaps we identify.
Affordability Analysis
Income qualified demand analysis from a team that structures affordable deals for a living.
Senior Housing Studies
Senior housing demand analysis informed by market data and development experience.
Workforce Housing
Workforce housing analysis from a team that knows the development economics firsthand.
Fair Housing Analysis
Fair housing studies from a team whose co-founder served on the Missouri Housing Development Commission.
Consolidated Planning
HUD Con Plan support from a team that has navigated CDBG and HOME funding for our own projects.
Before You Commit Capital
Predevelopment Services
We do not just analyze opportunities, we have walked away from bad ones and committed to good ones as a development partner.
Highest & Best Use
Optimal use analysis from a developer who has actually entitled and built the result.
Go/No-Go Analysis
Go or no go decisions informed by decades of public and private sector experience.
Concept Testing
Concept validation from a team that tests ideas against our own development pipeline.
Unit Mix Optimization
Unit mix recommendations from a developer who sets the bedroom mix on our own projects.
Rent Setting Strategy
Rent strategy from a team that sets and adjusts rents on our own active portfolio.
Pipeline Analysis
Pipeline tracking from a developer who monitors competition because we are competing ourselves.
Who We Serve
The Leaders Who Call Us
Developers
Affordable and market rate developers
Investors
Syndicators who trust practitioner analysis
Municipalities
Cities making data driven decisions
Housing Authorities
PHAs planning their portfolio future
Nonprofits & CDCs
CDCs building community wealth
Faith Based
Congregations exploring development
Healthcare
Health systems planning senior housing
State HFAs
Agencies reviewing applications we write
Prime Contractors
Firms that need market and feasibility analysis on their team
Why Our Numbers Are Different
Not Theorists. Builders.
Data Analytics
Academic rigor meets decades of field experience.
MHDC Board Experience
Former MHDC Vice Chairman. We know what state agencies want to see because we sat on that side.
Active Developer
254 homes awarded. Our analysis is calibrated against projects we are building right now.
Artemis Experience
Our President Arielle brings institutional real estate investment research experience to every model.
Academic Rigor
Assistant teaching professor at a major university. We teach real estate at UMKC, and then we go build what we teach.
Two Generations
A father daughter team combining decades of public and private sector experience with institutional capital markets training.
Ready to Know the Real Numbers?
Whether it is a market study, a pro forma, or a go or no go decision, our analysis comes from practitioners who build what they model.
Hiring a prime consultant or building a team? We welcome both.
Reach Dr. Nash directly:
Where this fits, and where it does not
Analysis for your decision, not a regulated deliverable
This needs a plain distinction, because the two are often sold as one thing.
A Missouri housing credit application requires a market study prepared by an analyst on the agency's own approved provider list. That is a regulated deliverable from a named panel of firms, and this firm is not on that list. If that is what you need, say so and you will be told where to get it.
What this is instead is the analysis that happens before that: whether the site works, whether the demand is real, whether the deal can carry its own debt, and whether it is worth commissioning the formal study at all. That judgment comes from having taken deals through the process, not from having run the report.
Source: 2027 Market Study Guidelines and Qualified Allocation Plan, Missouri Housing Development Commission, and the MHDC Approved Market Study Firms list, effective 10/1/2023 through 12/31/2026, all read 17 September 2026.
The evidence
What this is built on
The firm does not ask to be taken at its word. 31 accounts of the work, and the 230 published clippings written at the time, are open to read.
Our team consists of four USC-trained urban planners, plus professional degrees in architecture, law, economics, and nonprofit management.
We can’t predict the future. We can predict the room.
Public, private, nonprofit or philanthropic, we know the questions that room will ask and where a deal is likely to break. We spent our years doing the work, not writing about it, so our advice carries lived experience, practical knowledge and academic preparation.